Cool Stuff.
I turn products, brands, and ideas into stories people feel, remember, and act on.
This portfolio is a selection of launches and strategies built to create real impact.
November 2026
Ring Intercom Video Launch
Launched Ring Intercom Video, a smart entry solution allowing residents to manage intercoms and grant access remotely via the Ring app. Directed the European launch strategy, emphasizing simplicity and modernity in urban living. Utilized creative assets, PR, and social storytelling to generate significant buzz, engagement, and commercial success. See some live work on Ring.com or Amazon.
November 2025
Make your Intercom smarter
Directed the development of the Ring Intercom shoot in Slovenia, turning a smart access product into a visually engaging story about modern apartment living. The production helped shape the launch identity, creating lifestyle-driven assets that made the innovation feel intuitive, relevant, and real.
September 2025
Ring Business launch
Led the launch of Ring Business, a smart security solution built to help small businesses protect their spaces with simple, connected technology. Shaped the go-to-market strategy, messaging, and campaign assets to bring the proposition to life and drive strong early engagement and commercial result. See some live work on Ring.com and Amazon.
September 2025
All-in-One Series 3000
Helped shape the proposition and portfolio role of the Philips All-in-One Series 3000, designed as an accessible grooming solution for consumers looking for convenience, versatility, and trusted performance. The work combined product thinking and consumer understanding to build a clear, competitive offer within the male grooming category.
.jpg)
September 2025
New Amazon Identity for Philips Grooming
Refreshed the Philips Grooming brand presence on Amazon, creating a more premium and consistent digital shelf experience. The project improved visual storytelling, portfolio clarity, and shopper navigation to strengthen both brand impact and conversion.
Examples: All-in-One | Body Groomer | Beard Trimmer
September 2023
Philips Hue User Permissions
Worked on Philips Hue User Permissions, helping shape a feature that made it easier for households to manage shared access across lighting and home security devices, including cameras. The goal was to make the smart home experience more secure, intuitive, and adaptable to everyday living.
August 2023
Hue App E-commerce functionalities 1.0
Lead the creation of the Hue Product Shopping Cards, a feature designed to make product discovery and purchase more seamless within the Philips Hue experience. The cards combined inspiration and commerce, helping users explore relevant products in a simple, visual, and intuitive way.
March 2023
Hue Value Proposition Explore Cards
Developed Explore Hue Story Cards, an Instagram Story-style content experience designed to showcase Philips Hue’s value propositions in a simple, engaging, and visual way. The feature helped users explore the benefits of smart lighting through more intuitive and inspiring storytelling.
January 2023
Philips Hue App Demo Modes
Led the creation of Philips Hue In-App Demo Modes, transforming the app into a more immersive space for users to explore the possibilities of smart lighting. By making the experience more interactive and educational, the project helped bridge inspiration, product understanding, and engagement.