Ignite Your
Mind.

For the last decade, growth has been framed as a numbers game. Dashboards. Funnels. Cohorts. CAC, LTV, ROAS.If you couldn’t read a chart or run an experiment, you didn’t belong in the room. And yes — analytics matters. Deeply. But after working in global product and growth roles, across Europe, the US, and Asia, I’ve learned something that still doesn’t get enough airtime: The fastest-growing teams don’t win because they have better data.They win because they tell better stor

I didn’t learn this from a book. I learned it the hard way, working with teams spread across Europe, the US, and China, all looking at the same  product and all convinced they understood the customer best. At some point, after yet another debate about positioning, messaging, and priorities, a simple realization hit me: There is no such thing as a global customer. It sounds obvious once you say it out loud. Yet many global organizations still behave as if customers everywhere