Ignite Your
Mind.

For the last decade, growth has been framed as a numbers game. Dashboards. Funnels. Cohorts. CAC, LTV, ROAS.If you couldn’t read a chart or run an experiment, you didn’t belong in the room. And yes — analytics matters. Deeply. But after working in global product and growth roles, across Europe, the US, and Asia, I’ve learned something that still doesn’t get enough airtime: The fastest-growing teams don’t win because they have better data.They win because they tell better stor

I didn’t learn this from a book. I learned it the hard way, working with teams spread across Europe, the US, and China, all looking at the same  product and all convinced they understood the customer best. At some point, after yet another debate about positioning, messaging, and priorities, a simple realization hit me: There is no such thing as a global customer. It sounds obvious once you say it out loud. Yet many global organizations still behave as if customers everywhere

Scaling is one of the most celebrated words in modern business. We associate it with hypergrowth, breakthrough moments, and charts that suddenly go vertical, as if one brilliant idea or one bold decision were enough to change the destiny of a company overnight. After more than a decade working on growth, go-to-market, and product scaling — from Philips Hue to Amazon — I can say with confidence that scaling almost never looks like that. In reality, scaling is quiet, repetitive

When people talk about what it takes to succeed in senior product or marketing roles, the same skills come up again and again. Strategy.Data.Storytelling. All important. All necessary. But in my experience, the most underestimated skill at senior levels isn’t any of those. It’s stakeholder empathy . The skill no one puts on the job description As you move up, your job quietly changes. You’re no longer paid primarily for what you personally produce , but for the alignment you

Ever found yourself drowning in the sea of feature possibilities, unsure which one to prioritize? Ever toiled away, only to realize later...