Ignite Your
Mind.

For the last decade, growth has been framed as a numbers game. Dashboards. Funnels. Cohorts. CAC, LTV, ROAS.If you couldn’t read a chart or run an experiment, you didn’t belong in the room. And yes — analytics matters. Deeply. But after working in global product and growth roles, across Europe, the US, and Asia, I’ve learned something that still doesn’t get enough airtime: The fastest-growing teams don’t win because they have better data.They win because they tell better stor

Scaling is one of the most celebrated words in modern business. We associate it with hypergrowth, breakthrough moments, and charts that suddenly go vertical, as if one brilliant idea or one bold decision were enough to change the destiny of a company overnight. After more than a decade working on growth, go-to-market, and product scaling — from Philips Hue to Amazon — I can say with confidence that scaling almost never looks like that. In reality, scaling is quiet, repetitive