Ignite Your
Mind.

For the last decade, growth has been framed as a numbers game. Dashboards. Funnels. Cohorts. CAC, LTV, ROAS.If you couldn’t read a chart or run an experiment, you didn’t belong in the room. And yes — analytics matters. Deeply. But after working in global product and growth roles, across Europe, the US, and Asia, I’ve learned something that still doesn’t get enough airtime: The fastest-growing teams don’t win because they have better data.They win because they tell better stor

When people talk about what it takes to succeed in senior product or marketing roles, the same skills come up again and again. Strategy.Data.Storytelling. All important. All necessary. But in my experience, the most underestimated skill at senior levels isn’t any of those. It’s stakeholder empathy . The skill no one puts on the job description As you move up, your job quietly changes. You’re no longer paid primarily for what you personally produce , but for the alignment you